Try out video ads that target your product’s Spanish keywords in an exact match type. In one of our brands, we have a product that the client wants to sunset. To address this, we decided to experiment with various PPC strategies, including video ads focusing on Spanish keywords. We launched these ads a few days ago without making any tweaks and began seeing orders come in with a good ROAS, all in less than a week.
We’re optimistic and looking forward to even better outcomes from this strategy. Let’s give it some time to see how much more we can improve the results.
