Implementing a fixed bid in the exact match type can significantly enhance your organic ranking on Amazon. One of our brands was struggling with its organic ranking, prompting us to conduct thorough keyword research. We researched several winning keywords and then initiated a Sponsored Product campaign using the exact match type with a fixed bid strategy.
By focusing on just one keyword per campaign, this approach effectively boosted our organic ranking across multiple keywords within some days.
This strategy not only improved our visibility on Amazon but also led to better overall performance in search results, demonstrating the power of targeted PPC campaigns in enhancing organic ranking.
