Selling eyelashes on Amazon can be a lucrative business if done the right way. With the growing demand for beauty products, especially in the eyelash extension and false eyelash market, Amazon provides a vast platform for reaching a global audience. However, to succeed, it’s important to understand the steps involved, from sourcing quality eyelashes to creating optimized product listings and effective marketing strategies.
You’ll need to choose between Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM) for shipping, and ensuring your products meet Amazon’s guidelines is crucial. In this guide, we’ll walk you through the essential steps to start selling eyelashes on Amazon, from setting up your seller account to driving sales with targeted marketing efforts.
Benefits of Selling Eyelashes on Amazon
Selling eyelashes on Amazon offers a huge market reach, giving you access to millions of potential customers globally. In 2019, Ardell generated sales of about 44 million U.S. dollars, making it the top false eyelash brand. Ranked second, the Kiss Lash Couture false eyelash brand generated sales of approximately 27.1 million U.S. dollars that year.
It also provides instant credibility through Amazon’s trusted platform, boosting customer confidence. With tools like FBA and advertising options, you can scale your business efficiently. Additionally, the low overhead costs compared to running a separate e-commerce site make it an attractive option for aspiring sellers.
- Huge Market Reach: Amazon has millions of active customers worldwide, providing a vast marketplace for beauty products, including eyelashes. This allows you to tap into a diverse audience, from beauty enthusiasts to professionals seeking high-quality lashes.
- Established Trust: Customers trust Amazon for its secure payment processing, fast delivery, and reliable customer service. Selling eyelashes on Amazon gives your brand instant credibility, which is important in a competitive beauty market.
- Scalability: With Amazon, you can scale your eyelash business rapidly. As demand grows, you can increase your inventory and expand your product range with ease, leveraging Amazon’s tools like FBA (Fulfillment by Amazon) to handle storage, packing, and shipping.
- Marketing and Promotional Tools: Amazon provides advertising options like Sponsored Products and Amazon’s Early Reviewer Program, which can help boost your product visibility and attract reviews. These tools are designed to help new sellers gain traction quickly.
- Low Overhead Costs: Compared to running a standalone e-commerce site, selling eyelashes on Amazon involves lower overhead costs. You don’t need to invest heavily in marketing, website maintenance, or logistics, as Amazon handles much of the work.
Selling Eyelashes on Amazon: Step by Step Guide
Selling eyelashes on Amazon is a great way to tap into the booming beauty market. In this section, we’ll guide you through the essential steps to successfully list and sell eyelashes on Amazon, starting with setting up your seller account.
Set Up Your Amazon Seller Account
To begin selling eyelashes on Amazon, you first need to establish a seller account. Amazon offers two types of accounts: Individual and Professional.
Account Types
Individual Seller Account:
- Monthly Fee: No monthly fee required for Individual accounts.
- Per Sale Charges: Amazon charges a $0.99 fee per sale. For example, selling 100 eyelashes in a month would result in a total fee of $99.
- Features: Individual accounts have basic features and lack advanced tools like bulk listing and detailed sales reports.
Professional Seller Account:
- Monthly Fee: Costs $39.99 per month, regardless of the number of items sold.
- Per Sale Charges: No per-item fees, but Amazon applies referral fees based on product categories, typically between 6% and 45%.
- Features: Professional accounts offer advanced tools like:
- Bulk listing options
- Inventory management tools
- Amazon advertising opportunities
- Access to detailed sales analytics
- Eligibility for the Buy Box, enhancing visibility and sales potential.
Getting Started
Registration Steps:
- Click “Register” to begin the sign-up process.
- Complete the necessary fields, including:
- Your full name and email address
- Business details (if applicable)
- Business address and contact info
- Bank account details for payment processing
Create Your Seller Profile
A strong seller profile is crucial for building trust and credibility with customers. Here are the key components to include:
- Business Name: Choose a name that will appear to customers on Amazon.
- Business Address: Providing a physical address builds trust with your customers.
- Email Address: Use a professional email that’s linked to your business for better communication.
- Phone Number: Add a contact number for any customer inquiries.
- Professional Logo: Upload a high-quality logo that represents your brand, improving brand recognition and trust.
Knowing Amazon Requirements About Selling Eyelashes
Before selling eyelashes on Amazon, it’s essential to understand the platform’s requirements to ensure compliance and avoid any issues. Amazon has strict guidelines in place for selling beauty products, including eyelashes, to protect both customers and sellers.
Product Safety and Quality: All eyelashes must meet safety standards, especially since they come in direct contact with the skin. Products should be made from safe, non-irritating materials. Ensure that your eyelashes are hypoallergenic and free from harmful chemicals.
Labeling and Packaging: Eyelashes should have proper labeling, including the product name, ingredients (if applicable), and any necessary warnings or usage instructions. Packaging should be professional and tamper-proof to maintain product integrity.
Compliance with Amazon’s Policies: You must follow Amazon’s policies on product listings, ensuring accurate descriptions, images, and pricing. Misleading claims about the benefits or quality of your eyelashes can result in account suspension.
Brand Registry: If you’re selling branded eyelashes, consider enrolling in Amazon’s Brand Registry program. This helps protect your intellectual property and gives you access to enhanced marketing tools.
FBA Guidelines (if applicable): If you choose Fulfillment by Amazon (FBA), you must meet Amazon’s guidelines for shipping and storage, ensuring that your eyelashes are correctly labeled and stored in Amazon’s warehouses.
Sourcing Your Eyelashes
Sourcing quality eyelashes is crucial for your Amazon business’s success. Start by researching reputable suppliers who offer high-quality, safe products. You can choose between domestic and international suppliers, each having its pros and cons. Domestic suppliers may offer faster shipping times, while international suppliers might provide lower prices in bulk.
When sourcing, focus on product quality, ensuring that the eyelashes are hypoallergenic, safe for use, and made from durable materials. Verify that the supplier complies with all safety standards and regulations for beauty products.
Consider sourcing from well-known manufacturers or wholesalers with positive reviews to ensure reliability. You can also attend trade shows or join wholesale platforms like Alibaba or SaleHoo to find trusted suppliers.
Negotiate pricing, minimum order quantities (MOQs), and shipping terms to ensure you get the best deal. Quality sourcing helps build a positive reputation and reduces the risk of product returns or complaints from customers.
Listing Your Products on Amazon
Listing your eyelashes on Amazon is a straightforward process, but it’s important to follow best practices to ensure your products stand out. Start by creating a clear and compelling product title that includes relevant keywords such as “eyelashes,” “false lashes,” and specific features like “long-lasting” or “natural look.” This helps customers find your product through search.
Next, upload high-quality images showing different angles of the eyelashes. Clear, professional photos build trust and encourage customers to make a purchase. You should also include detailed product descriptions, highlighting the material (such as mink, silk, or synthetic), length, style, and any special features like cruelty-free or hypoallergenic properties.
Set the right price by researching your competitors and ensuring you’re competitive without undervaluing your product. Use Amazon’s built-in tools for inventory management and ensure your product is well-stocked to avoid losing sales.
Choosing a Selling Method Between FBA and FBM
When selling eyelashes on Amazon, you can choose between two selling methods: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Each method has its own benefits and costs, and selecting the right one depends on your business needs.
Benefits of FBA (Fulfillment by Amazon)
- Prime Eligibility: FBA products are eligible for Amazon Prime, making them more attractive to Prime members, who tend to purchase more often.
- Amazon Handles Shipping and Returns: FBA takes care of warehousing, packing, shipping, and returns, saving you time and effort.
- Increased Visibility: FBA products are eligible for the Buy Box, which can significantly boost sales by giving your product more visibility on Amazon.
FBA Costs
- Fulfillment Fees: Vary by size and weight; for standard-size items, fees range from $2.50 to $3.31 per unit, while for oversize items, fees range from $8.26 to $75.78.
- Storage Fees: Monthly storage fees range from $0.75 to $2.40 per cubic foot depending on the time of year.
- Referral Fees: Typically range from 6% to 45%, depending on the product category.
Benefits of FBM (Fulfillment by Merchant)
- More Control Over Inventory: You manage your own inventory and fulfill orders directly, allowing for greater control over stock levels.
- Lower Fees: FBM doesn’t have the same fulfillment or storage fees as FBA, which can be more cost-effective for smaller sellers.
- Flexibility in Shipping: You can choose your preferred shipping carriers and methods, offering more flexibility compared to Amazon’s standard shipping process.
FBM Costs
- Shipping Costs: You are responsible for paying shipping fees, which depend on the carrier and destination.
- Storage Fees: There are no storage fees with FBM, but you may incur warehousing or storage costs if you store inventory yourself.
- Referral Fees: Just like FBA, FBM items incur referral fees based on the product category, typically between 6% to 45%.
Do Amazon Marketing or Hire an Amazon Consultant to Sell Eyelashes
To effectively market your eyelashes on Amazon, you can either handle Amazon’s marketing tools yourself or hire an Amazon consultant. Amazon offers advertising tools like Sponsored Products, which allow you to target customers searching for related beauty products. If you’re new to marketing or prefer expert guidance, hiring a consultant can be a smart move. They help optimize your listings, ads, and strategies, boosting visibility and sales with their expertise in Amazon’s ecosystem.
Getting User Feedback
Getting user feedback is crucial for improving your eyelash business on Amazon and understanding customer satisfaction. One of the most effective ways to gather feedback is by encouraging customers to leave reviews after purchasing your eyelashes. Positive reviews build trust with potential buyers, while constructive criticism helps you identify areas for improvement. You can request reviews through follow-up emails or utilize Amazon’s “Request a Review” button on Seller Central.
Additionally, social media platforms and customer surveys can offer valuable insights into what your customers like and dislike about your products. Engaging with your audience on these platforms fosters loyalty and shows that you value their input. By continuously collecting feedback, you can refine your product offerings, adjust your marketing strategies, and ultimately drive more sales for your eyelashes. Monitoring feedback also helps you stay ahead of trends and ensure customer
Do Social Media Advertising to Boost Eyelash Sales
Social media advertising is a powerful way to promote your eyelashes and drive traffic to your Amazon listings. Platforms like Instagram and TikTok are visual, which makes them perfect for beauty products. Use targeted ads to showcase your eyelashes, demonstrate their quality, and engage with beauty influencers for wider reach. By driving traffic from social media to Amazon, you can increase awareness, generate sales, and build a loyal customer base.
Tracking Eyelash Sales and Analyzing Performance
Tracking your eyelash sales on Amazon and analyzing performance is essential to understanding your growth and adjusting your strategies. Amazon Seller Central provides insights into sales data, customer reviews, and conversion rates, which help you optimize your listings, pricing, and ads. By regularly checking these metrics, you can identify trends, monitor the success of promotions, and make data-driven decisions to improve sales and profitability.
Top Eye-lashes Selling Categories on Amazon
False Eyelashes
False eyelashes are one of the most popular categories, catering to customers looking to enhance their natural lashes. These lashes come in various materials such as synthetic, mink, and silk, and offer dramatic or subtle looks. They’re commonly used for events or daily wear, with easy application.
Price Range: $5 – $30 per pair.
Magnetic Eyelashes
Magnetic eyelashes provide a convenient alternative to traditional false lashes, eliminating the need for glue. They have small magnets that clip onto your natural lashes for a secure fit. These lashes are easy to apply and remove, making them a favorite for busy users.
Price Range: $10 – $40 per set.
Eyelash Extensions
Eyelash extensions are semi-permanent options that are applied professionally by beauty experts. These extensions offer a longer-lasting solution, providing volume and length to natural lashes. They’re ideal for customers seeking long-term results and less maintenance.
Price Range: $50 – $200 (per application session).
Eyelash Serums
Eyelash serums are growing in popularity as they promise to naturally enhance lash length and thickness over time. These serums often contain nourishing ingredients like biotin, peptides, and vitamins to promote lash growth.
Price Range: $15 – $80 per bottle.
Lash Adhesive
Lash adhesives are essential for securing false lashes in place. They come in various formulas, such as clear, black, or waterproof, and ensure long-lasting hold. They’re used alongside false eyelashes to prevent lifting or discomfort.
Price Range: $5 – $15 per tube.
Conclusion
Selling eyelashes on Amazon offers a great opportunity to tap into a vast and diverse marketplace. With the right strategies, such as setting up an optimized Amazon seller account, sourcing high-quality products, and leveraging customer feedback, you can build a successful business. Choosing between FBA and FBM, understanding Amazon’s requirements, and effectively marketing your products are key factors in maximizing your success.
By keeping customer satisfaction high and tracking your performance, you can ensure long-term growth and profitability in the competitive eyelash market.
Frequently Asked Questions (FAQs)
What is the best way to source eyelashes for Amazon?
The best way to source eyelashes is by working with reputable suppliers or manufacturers who offer high-quality products at competitive prices. You can find suppliers through wholesale platforms, trade shows, or direct manufacturer contacts.
How do I set up my Amazon seller account?
To set up your Amazon seller account, visit Amazon Seller Central, choose between an Individual or Professional account, and complete the registration with your business details and payment information.
Should I choose FBA or FBM to sell eyelashes on Amazon?
If you want Amazon to handle storage, shipping, and customer service, FBA is a great choice. However, if you prefer more control and want to save on storage fees, FBM may be better suited for your needs.
How do I encourage customers to leave reviews for my eyelashes?
Encourage reviews by sending follow-up emails, offering excellent customer service, and politely requesting feedback after purchase. Positive reviews help build your product’s credibility on Amazon.
