Selling Funko Pops on Amazon can be an exciting way to turn your hobby into a profitable business. Whether you’re new to selling or an experienced collector, Amazon provides a massive platform to reach buyers worldwide. In this guide, we’ll cover everything you need to know to start selling Funko Pops on Amazon from setting up your seller account, creating listings, and pricing your items to effectively marketing them to reach more collectors. With a bit of strategy and effort, you can stand out in the crowded marketplace and boost your sales. Whether you’re selling rare pops or common ones, this guide will help you navigate the steps to grow your business and get your Funko Pops into the hands of fans everywhere.
Benefits of Selling Funko Pops on Amazon
Selling Funko Pops on Amazon can be a great way to earn money, especially since Funko Pops are highly popular collectibles. One of the biggest benefits is the access to Amazon’s massive customer base. With millions of active users worldwide, your Funko Pops can reach buyers from all over, increasing your chances of making sales. Funko Net sales were $291.2 million in 2022-2023.
Setting up a seller account is easy, and once you are registered, you can quickly list your products. Amazon also offers helpful tools to manage your inventory and track your sales, which simplifies the process. Another advantage is the option to use Amazon’s Fulfillment by Amazon (FBA) service.
With FBA, Amazon handles the storage, packing, and shipping of your items, saving you time and effort. This can be especially useful if you plan to scale your business. Additionally, Amazon’s reputation as a trusted platform means customers are more likely to buy from you, boosting your sales potential. Selling Funko Pops on Amazon also gives you the flexibility to set your own prices, allowing you to earn a good profit, especially on rare or limited edition items. Overall, selling on Amazon provides a convenient and scalable way to turn your Funko Pops collection into a profitable business.
Selling Funko Pops on Amazon: Step by Step Guide
Selling Funko Pop figures on Amazon is a great way to tap into the massive collectibles market. Funko Pops have become a beloved item among collectors, and Amazon offers an excellent platform to reach a global audience. In this guide, we’ll walk you through the essential steps to successfully list and sell Funko Pops on Amazon, starting with setting up your seller account.
Set Up Your Amazon Seller Account
Before you can start selling Funko Pops on Amazon, you need to create a seller account. Amazon provides two types of seller accounts: Individual and Professional.
Account Types
Individual Seller Account:
- Monthly Fee: There is no monthly fee for an Individual account.
- Per Sale Charges: Amazon charges a $0.99 fee for each item sold. For example, if you sell 100 Funko Pops in a month, you’ll incur a $99 fee.
- Features: Individual accounts are more limited, with fewer tools for managing listings, tracking inventory, or accessing detailed sales data. This option is ideal if you’re just starting out or planning to sell only a small number of items each month.
Professional Seller Account:
- Monthly Fee: Costs $39.99 per month, no matter how many items you sell.
- Per Sale Charges: There is no per-item fee, but Amazon charges referral fees based on the category of your products (usually around 15% for toys and collectibles like Funko Pops).
- Features: Professional accounts provide access to more advanced tools, including:
- Bulk listing and inventory management tools.
- Advertising and promotional features to help increase sales.
- Detailed sales analytics to track performance and optimize listings.
- Eligibility to compete for the Buy Box, which can significantly increase visibility and sales.
Getting Started
Registration Steps:
- Visit Amazon Seller Central: Go to the Amazon Seller Central website to begin the registration process.
- Click “Register” to start the account creation process.
- Complete the Sign-Up Form: You’ll need to provide the following details:
- Your full name and email address.
- Business information (if applicable).
- Business address and contact information.
- Bank account details for payment processing.
- Choose Your Account Type: Select either an Individual or Professional seller account based on your preferences and business goals.
Create Your Seller Profile
Your seller profile plays a significant role in building trust with potential customers, especially when selling collectible items like Funko Pops. Here are the key elements to include in your profile:
- Business Name: Choose a business name that will be displayed to customers on Amazon. Make sure it reflects your brand and resonates with your target audience.
- Business Address: Provide a physical address to create a sense of legitimacy and trustworthiness.
- Email Address: Use a professional email that is connected to your business to make communication with customers seamless and reliable.
- Phone Number: Add a contact number so customers can reach you if they have questions about the products they’ve purchased.
- Professional Logo: Upload a high-quality logo that represents your brand and enhances your store’s professional appearance.
Sourcing Your Funko Pops
To start selling Funko Pops on Amazon, you need to find reliable sources to buy your products. One common method is purchasing directly from authorized distributors or wholesalers. These suppliers typically offer products in bulk at a lower price, allowing you to resell them for a profit. It’s important to ensure the distributor is reputable and offers genuine products to avoid selling counterfeit items.
Another option is retail arbitrage, where you buy Funko Pops at a discount from physical stores like Walmart, Target, or other retailers and then resell them on Amazon. You can find deals during sales or clearance events, especially on limited edition or rare figures.
Using tools like Amazon’s Seller App can help you check prices and ensure you’re getting a good deal. Additionally, online marketplaces like eBay, Mercari, and Facebook Marketplace are great places to find Funko Pops from collectors, often at competitive prices.
You might discover rare or exclusive Pops that aren’t easily available elsewhere. Finally, Funko itself sometimes offers special releases or bulk orders through its website, which can be an excellent source for reselling. Whatever method you choose, always research the market to ensure you’re buying at a price that allows for a profitable resale on Amazon.
Product Listing on Amazon
Creating an effective product listing for your Funko Pops on Amazon is crucial for attracting buyers and driving sales. Here’s how to create a standout listing:
- Product Title
Start with a clear and keyword-rich title that helps buyers find your Funko Pop easily. Include the brand name (“Funko”), the specific figure or character, and any important details such as special editions, exclusivity, or rarity. For example, Funko Pop! Marvel Spider-Man (Black Suit) – 2023 Convention Exclusive.
- Product Images
High-quality, clear images are essential. Upload multiple photos showing the figure from different angles. Include close-up shots of the box, as collectors care about packaging condition. The primary image should have a white background and meet Amazon’s image guidelines.
- Product Description
Write a detailed product description highlighting key features, such as the figure’s design, size, condition, and any special features like limited edition or glow-in-the-dark. Be honest about the condition (new, pre-owned, or collectible) and mention any packaging details, such as whether it’s in mint condition.
- Price and Condition
Set a competitive price by researching other listings for similar Funko Pops. If your item is rare or exclusive, you can price it higher. Be transparent about the condition of the figure and packaging.
- Bullet Points
Use bullet points to quickly highlight important product details like brand, material, and dimensions. This helps customers easily scan for the information they need.
Choosing a Selling Method Between FBA and FBM
When selling Funko Pops on Amazon, you have two main fulfillment options: FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant). Each has its own advantages, so it’s important to understand the differences before deciding which one is best for you.
Benefits of FBA (Fulfilled by Amazon)
- Prime Eligibility: Your products will be eligible for Amazon Prime, which means faster shipping and access to millions of Prime members. This can significantly boost your sales.
- Amazon Handles Fulfillment: With FBA, Amazon stores, packs, and ships your Funko Pops for you. This saves you time and effort, especially if you’re selling in large quantities.
- Customer Service and Returns: Amazon also takes care of customer service and returns for FBA orders. This provides you with peace of mind and allows you to focus on growing your business.
- Better Visibility: Products listed under FBA are more likely to win the Buy Box, which means more visibility and potentially more sales.
FBA Charges:
- Storage Fees: Amazon charges monthly storage fees for keeping your inventory in their warehouses. Fees depend on the time of year—higher during Q4 (October to December). Typically, $0.75 per cubic foot for standard-size items from January to September, and $2.40 per cubic foot for Q4.
- Fulfillment Fees: FBA charges fees for picking, packing, and shipping. For a standard-size Funko Pop, these fees range from $2.50 to $3.50, depending on size and weight.
Benefits of FBM (Fulfilled by Merchant)
- More Control: With FBM, you handle your own inventory and shipping. This means you have full control over packaging, branding, and shipping times.
- Lower Fees: Since you’re not using Amazon’s fulfillment centers, you won’t incur the higher FBA fees for storage and fulfillment. This can be a more cost-effective option, especially for small-volume sellers.
- No Storage Fees: There are no monthly storage fees with FBM, as you’re storing your Funko Pops in your own warehouse or home. This can be especially useful if you’re just starting out or don’t have large inventory.
- More Flexibility: You can choose any shipping carrier, set your own handling time, and offer custom shipping options, allowing you to cater to specific customer needs.
FBM Charges:
- Referral Fees: Amazon charges a referral fee for every sale made on the platform, which is a percentage of the item’s sale price. For Funko Pops, which fall under the Toys & Games category, the referral fee is typically 15% of the sale price. For example, if you sell a Funko Pop for $20, Amazon would charge you a referral fee of $3.
- Shipping Fees: In FBM, you are responsible for the cost of shipping the item to the customer. The shipping cost varies based on factors like package weight, size, and delivery location. Typically, you will pay between $3 and $8 for standard shipping (within the U.S.), depending on the size and weight of the item. You can set your own shipping charges or include the cost in the product price.
- Shipping charges: For small, lightweight items like Funko Pops, you might pay about $3.50–$5 for domestic shipping through services like USPS or UPS Ground. If you offer expedited shipping or international delivery, your shipping costs could increase, ranging from $10–$20 for faster shipping options.
Amazon Marketing or Hire an Amazon Consultant to Sell Funko Pops
To increase your Funko Pop sales, you can either use Amazon’s built-in marketing tools or hire an Amazon consultant. Amazon offers advertising options like Sponsored Products, which help your Funko Pops appear in search results and product pages. These ads can be highly effective if targeted well. Additionally, you can use Amazon’s Deals and Coupons to attract more customers.
If you’re new to Amazon marketing or find it overwhelming, hiring an Amazon consultant might be a good option. Consultants can help you optimize your listings, set up effective ads, and manage campaigns, saving you time and boosting your sales. While hiring a consultant comes with additional costs, it can be worth it if you want to maximize your profits and avoid costly mistakes.
Getting Customer Feedback
Customer feedback is crucial for your Funko Pop sales on Amazon. Positive reviews help build trust and encourage other buyers to make a purchase. After each sale, encourage your customers to leave a review by following up with a friendly message through Amazon’s messaging system. Make sure to provide excellent customer service, including fast shipping and accurate product descriptions, to improve your chances of getting positive reviews.
Responding to feedback is also important. If a customer leaves a negative review, address the issue politely and offer a solution. This shows potential buyers that you care about customer satisfaction and can help improve your seller reputation.
Use Social Media to Generate Sales
Social media can be a powerful tool for promoting your Funko Pops and driving sales. Platforms like Instagram, Facebook, and TikTok are popular with collectors and can help you connect directly with your target audience. Share photos, videos, and updates about your Funko Pops to create excitement and build a community around your brand. You can also run social media ads targeting Funko Pop collectors or pop culture enthusiasts to increase visibility.
Collaborating with influencers or running giveaways can also attract new customers and boost your sales. Be sure to include links to your Amazon listings in your posts to make it easy for followers to buy.
Tracking Funko Pop Sales and Analyzing Performance
Tracking your Funko Pop sales and analyzing performance is essential to growing your business on Amazon. Amazon provides detailed sales reports in Seller Central that allow you to see how many units you’ve sold, what your revenue is, and how well your ads are performing. You can use this data to spot trends, such as which Funko Pops are selling the most or which ads are driving the most traffic.
Regularly analyzing these reports helps you make informed decisions, like adjusting your prices, improving your product listings, or optimizing your marketing strategy. If you notice certain Funko Pops aren’t selling well, consider running promotions or offering discounts to move inventory. By tracking performance, you can fine-tune your approach and increase sales over time.
Top Funko Pop Selling Categories on Amazon
Marvel Funko Pops
Marvel Funko Pops are extremely popular, especially with fans of the Marvel Cinematic Universe (MCU). Characters like Spider-Man, Iron Man, and Captain America are top sellers. Limited editions or rare versions, such as Comic-Con exclusives, can also fetch higher prices. Collectors are always eager to add their favorite Marvel heroes and villains to their collections.
Price Range: $10–$100+ depending on rarity.
Star Wars Funko Pops
Star Wars Funko Pops remain one of the top categories, with characters from the original trilogy, prequels, and new series like The Mandalorian. Fans collect figures of iconic characters like Darth Vader, Yoda, and Baby Yoda (Grogu). Special edition Pops or those linked to specific movie scenes tend to be particularly popular.
Price Range: $12–$150+, with rare figures reaching much higher prices.
Harry Potter Funko Pops
Harry Potter Funko Pops are highly sought after by fans of the book and film series. Characters like Harry, Hermione, and Voldemort are staples in the collection. Additionally, Hogwarts House-themed Pops and exclusive variants (like glow-in-the-dark or metallic versions) are in high demand.
Price Range: $10–$120+, with rare items reaching even higher.
Disney Funko Pops
Disney Funko Pops cover a wide range of characters from classic animated movies to the Disney+ series. Popular characters like Mickey Mouse, Elsa from Frozen, and characters from Disney Princess and The Lion King are bestsellers. Collectors often look for special releases, such as limited-edition or diamond glitter versions.
Price Range: $10–$80+, but rare and limited editions can go for much more.
DC Comics Funko Pops
DC Comics Funko Pops, featuring superheroes like Batman, Superman, and Wonder Woman, have a large fanbase. Figures from movies like The Justice League or The Batman are very popular. Limited edition pops, including those featuring rare comic-book versions or movie variants, can demand a premium.
Price Range: $10–$120+, with exclusives or special variants priced higher.
Anime Funko Pops
Anime Funko Pops, especially characters from Dragon Ball Z, Naruto, and My Hero Academia, have grown in popularity over recent years. The demand for anime characters continues to rise, with collectors looking for rare or exclusive figures. These Pops often have vibrant designs, making them a popular choice for display.
Price Range: $10–$90+, with certain limited editions and exclusives commanding higher prices.
Music Funko Pops
Music-themed Funko Pops, featuring famous musicians like Michael Jackson, The Beatles, and Freddy Mercury, cater to both music lovers and collectors. Figures from concerts or special album editions often have high demand. These Pops are a must-have for fans of specific bands or music genres.
Price Range: $15–$150+, with special releases potentially fetching much more.
Sports Funko Pops
Sports Funko Pops feature athletes from various sports like basketball, football, and baseball. Collectors often seek figures of famous players like LeBron James, Tom Brady, and Babe Ruth. Special event figures or those tied to a player’s milestone achievement can increase in value.
Price Range: $10–$80+, with rare or signed editions going for much higher.
Conclusion
Selling Funko Pops on Amazon can be a profitable venture if you understand the market and target the right audience. By carefully choosing the right categories, optimizing your product listings, and using effective marketing strategies, you can grow your sales and build a successful business. Whether you choose to use FBA for convenience or FBM for more control, both fulfillment methods offer unique advantages. Additionally, by sourcing your Funko Pops wisely and offering excellent customer service, you can stand out in a competitive market.
FAQs
What are the most popular Funko Pop categories?
The most popular Funko Pop categories include Marvel, Star Wars, Harry Potter, Disney, DC Comics, Anime, Music, and Sports. These categories have large fan bases and consistent demand.
What is the difference between FBA and FBM?
FBA (Fulfilled by Amazon) means Amazon stores, packs, and ships your products. FBM (Fulfilled by Merchant) means you handle storage, packing, and shipping yourself. FBA offers more convenience but comes with higher fees, while FBM gives you more control and lower fees.
How do I set a competitive price for my Funko Pops?
Research other listings of similar Funko Pops to see how they are priced. Factor in your costs, such as shipping and Amazon fees, to ensure you can make a profit while remaining competitive.
Can I sell rare or limited-edition Funko Pops at higher prices?
Yes, rare or limited-edition Funko Pops can often be sold at a premium, especially if they are highly sought after by collectors. Be sure to highlight their rarity or exclusivity in your product description to attract buyers willing to pay a higher price.
